Little Caesars Arena x Michelob Ultra
Liquid Sportsgroup was brought in to boost the brand's visibility and enhance the fan experience within space of the venue. Success often hinges on creatively utilizing larger signage, and our emphasis on this approach was instrumental in meeting Michelob Ultra's objectives.
Liquid Sportsgroup played a pivotal role in the project's success by catering to fans and brands incorporating elements from the city of Detroit within painted murals and of course Michelob Ultra.